IBM Asia Pacific Leadership

Priscilla Kim

Vice President Marketing & Communications, IBM Asia Pacific

Priscilla took on the role of Vice President, Marketing and Communications for IBM Asia Pacific (APAC) in 2024. In this role, she will drive strategy and execution to support business growth across the diverse countries in Asia Pacifc.

She brings to this role over 25 years of deep understanding of customer engagement. She led many senior leadership roles in event management, field marketing, performance marketing, communications and strategy within the IT and telecommunications industry.

Her passion for the field has earned her many awards and honours both within the industry and in IBM across Australia and Asia. She has received recognition for her stellar contributions to marketing and sustainability, digital experience, data-driven marketing strategy, and for leading best in-house events and marketing teams.

Priscilla holds a master’s degree in international business and bachelor’s degree in commerce from the University of New South Wales, Australia.